This week, IAC announced the renewal of their Google paid search relationship for 5 years, worth over $3.5B, as well as the planned split of the company’s 60+ brands over 5 independent public companies(press release): HSN Ticketmaster Interval Lending Tree IAC One of the objectives is to allow each business to focus on its core, grow and achieve a more realistic valuation. Our company advertises with IAC properties across the board. In my group, we work with Ask.com.
Recently, I did a review of search result comparisons for the same searches on Ask, Google, Yahoo and Live. Bottom line, Ask's organic quality was very poor. I hope they focus on improving this aspect of the property. Unfortunately, though Ask is one of the premier IAC properties, there are still many properties competing for resources. I just hope the Google relationship is not a crutch and that they push for improved organic quality the same way they have pushed for developing user interface (3D) and off-line marketing.
Gord Hotchkiss put it much better than I can. But the bottom line is, they results have to be a higher quality.
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