Google, Yahoo!, Microsoft...All boats rise

Take a look at the Comscore share data released today and one might say that Yahoo et al are losing ground to Google. As in the past Google has grown share, slightly, to 58.5% while Yahoo! has declined to 22.9% from 23.7%. But this surface veiw is not terribly telling.

comScore Core Search Report* October 2007 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0
Core Search Entity	Share of Searches (%)
	Sep - 07	Oct -07	Point Change Oct-07 vs. Sep-07
Total Core Search	100.0%	100.0%	0.0
Google Sites	57.0%	58.5%	1.5
Yahoo! Sites	23.7%	22.9%	-0.8
Microsoft Sites	10.3%	9.7%	-0.6
Ask Network	4.7%	4.7%	0.0
Time Warner Network	4.3%	4.2%	-0.1

The fact is, search is rising, and all players are growing with it (Fox is an exception).

comScore Expanded Search Query Report October 2007 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0
Expanded Search Entity	Search Queries (MM)
	Sep-07	Oct-07	Percent Change Oct-07 vs. Sep-07
Total Expanded Search	13,018	14,457	11.1%
Google Sites	6,593	7,468	13.3%
Google	5,388	6,184	14.8%
YouTube/All Other	1,205	1,284	6.5%
Yahoo! Sites	2,381	2,577	8.2%
Yahoo!	2,346	2,538	8.2%
All Other	35	39	11.4%
Microsoft Sites	999	1,044	4.5%
MSN-Windows Live	966	1,007	4.2%
Microsoft/All Other	33	37	12.1%
Time Warner Network	843	905	7.4%
AOL	397	433	9.1%
Mapquest/All Other	446	472	5.8%
Ask Network	445	493	10.8%
Ask.com	226	277	22.6%
MyWebSearch.com/ All Other	219	216	-1.4%
Fox Interactive Media	492	483	-1.8%
MySpace	483	475	-1.7%
All Other	9	8	-11.1%
eBay	445	472	6.1%
Craigslist.org	197	214	8.6%
Facebook.com	N/A	152	N/A
Amazon Sites	138	146	5.8%

Just thought I'd throw that out there...