Thursday, April 9, 2009

SEO Insight from Randfish

As always, randfish has great SEO insights into the components and relative importance with regards to organic page rankings for Google. 

You will read many responses to his post. My caution when I see these conversations start is, don't focus on one or two things only. As you will see from his historical graph, a component's importance changes over time. The best practice has always been to focus on good, holistic site / page development with a great deal of attention paid to the user. Don't chase the shinny object of today; keep it in mind along with all the others. 

When you talk to folks at Google, or listen to them present, the common theme is a quality user experience. Combine this with good technical practices in site development, link partnerships (intent on good user experience) and you are most of the way there. 

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