The right perspective makes all the difference

This is an easy putt:

I have always promoted the idea that search marketers have to step beyond search to see what is really going in with their company or clients. To really add value, you have to know where you fit in, what obstacles you might face and what you might offer beyond the obvious. Sometimes, even often, the obstacles have nothing to do with the game of search. Take another look at that easy put... from a broader perspective. 

  

Kind of makes you rethink it, doesn't it? If you are only focusing on your narrow area, are there dangers, threats, or perhaps opportunities that you are missing?